Overview

ESU Project — all programs, budgets & targets at a glance

Programs
8
5 KU · 1 MBA · 2 MSC
Enrollment target
50
KU 20 · MBA 15 · MSC 15
Total ad budget
$1,850
KU $800 · MBA $450 · MSC $600
Artworks / week
32
4 per program × 8
Budget breakdown
KU · 5 Programs
Total$800
Google$200
Meta$600
Per course$160
Target20 enrollments
43% of total
MBA
Total$450 max
CPL$1.50
Conversion5%
Leads needed300
Target15 enrollments ✓
24% of total
MSC · 2 Programs
Total$600
Per program$300
CPL$1.20
Conversion3%
Leads needed500
Target15 enrollments ✓
32% of total
Meta optimisations
💬 WhatsApp optimisation Active
Click-to-chat conversion objective. Testing across all programs.
🖥 Landing page optimisation Active
A/B across creative variants to find best-performing hook per program.

Programs

All 8 programs — designers, budgets & creative targets

KU · IT — Malithi
KU · IT#1
BSc (Hons) Computer Science & Artificial Intelligence
Kingston University, London
ML
Malithi
4 artworks/week$160 · 4 enrol.
KU · IT#2
BSc (Hons) Cyber Security & Digital Forensics
Kingston University, London
ML
Malithi
4 artworks/week$160 · 4 enrol.
KU · IT#3
BSc (Hons) Software Engineering
Kingston University, London
ML
Malithi
4 artworks/week$160 · 4 enrol.
KU · Business — Gihan
KU · Business#4
BSc (Hons) International Business
Kingston University, London
GH
Gihan
4 artworks/week$160 · 4 enrol.
KU · Business#5
BSc (Hons) Business Management & Entrepreneurship
Kingston University, London
GH
Gihan
4 artworks/week$160 · 4 enrol.
ESU Postgraduate — Amila
ESU · MBA#6
Master of Business Administration (MBA)
ESOFT University · AMBA accredited
AM
Amila
4 artworks/week$450 · 15 enrol.
ESU · MSC#7
MSc Artificial Intelligence
ESOFT University
AM
Amila
4 artworks/week$300 · share of 15
ESU · MSC#8
MSc AI for Business Innovation
ESOFT University
AM
Amila
4 artworks/week$300 · share of 15

Team

Roles and program ownership

🎨 Design team
AM
Amila
MBA · MSc AI · MSc AI for Business Innovation
12 artworks/wk
GH
Gihan
BSc International Business · BSc Business Management & Entrepreneurship
8 artworks/wk
ML
Malithi
BSc CS & AI · BSc Cyber Security · BSc Software Engineering
12 artworks/wk
✍️ Content, tech & ops
IS
Isuru
Content writer · MBA ad content
ND
Nidarsha
Content writer · All other ad content
TU
Tushan
Video editor · all programs
KW
Kaweesha
CRM integrations · Enrollment AI chatbot

Naming Generator

Build your Meta campaign structure — campaign → adsets → ads — and generate all names instantly

1
Campaign setup
Define the campaign-level details
2
Adsets & ads
Configure each adset and its ads
Generated names
Fill the form and click Generate →
💡 Meta API integration
Once names are generated and campaigns are live, go to Campaign Results to manually upload a CSV export from Meta Ads Manager, or paste your Access Token to pull results automatically via the Meta Ads API. Claude will match results to campaigns using the unique campaign names.

Campaign Results

Upload a Meta Ads CSV export or connect via API token to pull results automatically

📁 Upload Meta Ads export (CSV)
📊
Click to upload CSV from Meta Ads Manager
Export from Ads Manager → Campaigns → Export
🔗 Meta API connection
How it works: Claude matches campaign names from the generator to your Meta results automatically. Campaigns must use names generated in the Naming Generator for matching to work. API calls are made directly to the Meta Graph API — your token is never stored.

Weekly KPI Tracker

Track artworks, leads and enrollments per program

✓ Saved
Artworks delivered (target: 4 per program)
ProgramDesignerTargetDeliveredStatus
Leads & enrollments
ProgramBudgetLeadsEnrollmentsConv.%CPL
✓ Saved
Cumulative progress
KU Programs
0
/ 20
0%
MBA
0
/ 15
0%
MSC
0
/ 15
0%
All
0
/ 50
0%

Active Tasks

Add, assign and track tasks — click status to update, click circle to cycle

Add task
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Completed Tasks

Tasks marked complete — date and person recorded automatically